Your deal name is the legal name of the entity that represents your investment vehicle. There are some important things to consider when naming the entity for your deal.

Structure of the deal name

Let's take an example deal name: "ACME Ventures I a Series of ACME Investments LLC."

Every deal has a mandatory suffix, which is the Series LLC. In this example, the suffix is "a Series of ACME Investments LLC" which represents the Series LLC that the investment is nested under. Customers who seek fine control over their bran can customize this suffix to their own liking for an additional annual fee. Else, you can use the complementary Seed Labs Series LLC, SLRTE I LLC

Considerations

Your entity name shows up in your legal docs.

As investors review the subscription agreement and operating agreement for your deal, they will see the entity name.

Your entity name shows up on your target investment's cap table.

The cap table/ownership record of the target investment will list your entity's legal name as the owner of the interest.

Your entity name shows up in publicly available filings.

Your entity name will be publicly available on US filing websites— namely, the SEC uploads quarterly reports of all exempted securities offerings. Your deal's entity name will be listed as the issuer of the security in addition to the amount of capital raised.

Our recommendation

We generally do not recommend that your entity name include the name of the target investment, but instead only include the name of your firm/organization.

Let's say your firm, ACME Ventures, is running a deal into SpaceX. Instead of naming it "ACME Ventures SpaceX a Series of ACME Investments LLC" we recommend that your entity name be "ACME Ventures I a Series of ACME Investments LLC."